"Kid Kustomers"

It’s no secret that many more companies are directing their marketing towards children. Various ads have some type of cartoon or animated character in them to grab the attention of the youths in their marketing audience. This essay talks about the change in advertising from twenty five years ago to the present. First it began with advertisements for Disney, fast-food restaurants, toy and candy companies, and cereal manufacturers. Now even clothing stores and phone companies are targeting kids. Children being the little innocent, impressionable, little people that they are think they want what the advertisements are telling them that they want. With ads brainwashing kids, they begin their quest to consume the products that they see by nagging their parents. It’s the only way they can get what they want. Companies know that children will nag their parents about something that they want until they get it, so they continue to project ads targeted towards children in an attempt to get money from their parents---the main consumers.