Women in Ads.."Killing Us Softly 3"

The DVD “Killing Us Softly 3: Advertising’s Image Of Women” relates to many ads in many magazines and television commercials. Killing Us Softly talks about how women are depicted in ads, as “sex objects” who are to remain passive and silent or as it was put in the DVD “you have the right to remain sexy”. To men, being passive and silent is equivalent to being sexy in advertising. It also talks about how sex is more important yet less important in ads, meaning if you look at the majority of ads, picking it apart in a reading between the lines manner, you will see that there is a sexual side to it. Most of the time its so obvious like this Skechers shoe ad I saw with Christina Aguilera in a double shot as a sexy cop and a girl bending over on the car as if she’s about to be arrested. They’re women’s shoes but you would think that ad was directed towards getting men’s attention. What would you think about this : http://pics.eccentric.cx/pictures/img.php?picid=9644 (hopefully the link works)